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Canada's original luxury
sparkling wine in a can


Originally born out of the desire to stand out amongst a very saturated Niagara Wine Market, Outset has established itself as a product rooted in innovation, universally coveted across a variety of refined palettes. 

Leveraging the individual strengths of each member of the Genesis Wine Group collective, the brand launch achieved resounding success. Within its first year, it was approved for distribution by approximately 300 LCBO, Manitoba Liquor and Lotteries, and SAQ locations. It also earned various industry accolades for taste, innovation, and packaging design including a Gold Medal in the Finger Lake International Wine Competition. 

In addition to its national launch, Outset also had a successfully entered into the Chinese market partnering with B2B clients such as hotels and restaurant chains. In fact, it was so popular that it sold out within six weeks, and they are already prepping for the next export to the Beijing/Guangdong province. 

Despite challenges to establish credibility amongst the traditions(view) tastes of oenophiles and critics alike, Outset has managed to win over the minds of its’ audience. Backed by superior product quality, a bespoke marketing and product strategy, and the relentless creativity and courage of the Genesis Wine Group, Outset has solidified its position as a market leader. 

OUSET - video

Preferred Pairings

Uniquely versatile,Outset is as perfectly paired with citrus-cured salmon gravlax or foie gras, as it is with popcorn, potato chips, or any other accoutrement that pairs with binge watching on the couch. Below are our teams’ suggestions for perfect parings, no matter the occasion:

Appetizers: duck prosciutto, scallops with potato pancakes and caviar sauce, citrus-cured salmon gravlax, or fois gras with peanut cream and maple jam.

Asian-Fusion: pad thai, mango avocado crab roll, Vietnamese fresh spring rolls, or steamed Chinese mitten crab

Accoutrements: popcorn, frites or poutine, fish tacos, or southwestern egg rolls

Afters: rhubarb tart with orange glaze, stone-fruit panzanella with zabaglione, vanilla semifreddo and orange sorbet terrine, honeyed pears with pine nut caramel and artisanal cheese

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